"At Cannes Film Festival the Prix Media has been won by Danish director Thomas Vinterberg ...The award is for the best film with box office potential which received funding from the EU’s Media Programme ... Thomans Vinterberg ... paid tribute to the Media Programme’s importance as a mainstay of film-making in smaller EU countries like Denmark: “Without MEDIA or the Danish Film Institute we could not survive as a nation with film making as an art form. It would slowly become more and more provincial, more and more mediocre so the MEDIA Prize and the MEDIA programme is extremely important."" (Quoted from article)