"In the battle to win every undecided voter, drive enthusiasm and boost turnout, a new front has opened in the 2012 election: the #hashtagwar ... Four years ago, when Facebook was one-tenth its size today and before smart phones were the norm, Obama pioneered the use of social media in presidential politics. Today, with the Internet an integral part of people’s lives, Obama’s campaign again has the upper hand, leveraging its ability to communicate with masses on different platforms in ways that weren’t possible in 2008." (Quoted from article)