"Sometimes it's not the size of the storm, it's where it hits. As Hurricane Sandy raged through one of the country's most densely populated regions, it created a surge in online traffic Monday as people sought weather-related news and various forms of online entertainment ... With an increase in audience comes a surge in advertising revenue. Regular TV commercials were not played in the online Weather Channel stream, but insurer State Farm sponsored a banner ad that ran along the bottom of the screen over a weather map shown during commercial breaks." (Quoted from article)