"A new survey from database marketing firm GI Insight indicates that the vast majority of consumers view social media as a no-go zone for brands and companies — on the surface, at least — as 82% of those who belong to at least one of these networks reject the idea of the sites they use being ‘invaded’ by advertising or commercial messaging. But the research also confirms that, while consumers’ gut reaction towards advertising on social media sites appears to be overwhelmingly negative, their actual behaviour demonstrates much more of a willingness to engage with brands." (Quoted from article)