"The readership and advertising battle between two of India's largest newspapers shows no sign of abating, with The Times of India again taking pot shots at its big rival, The Hindu. The battle for readership began late last year when the Times of India (TOI) decided to enter The Hindu's stronghold in the south Indian state of Kerala, following stiff competition in the latter's headquarters in Chennai. The TOI's latest ad reads: "We congratulate the competition for finally waking up to The Times of India," a mildly sarcastic response to its rival's "Stay Ahead of The Times" campaign." (Quoted from article)