"BBC World Service Head of Business Development – Asia Pacific, Indu Shekhar Sinha ... [says] “There have been huge changes in the way Hindi-speaking audiences consume our content, and as we work to adjust our distribution footprint to better serve them, the launch of Global India signals the fact that BBC Hindi is expanding in India’s media market. We are excited to be partnering with the ETV network to bring this dynamic new programme to millions of viewers.” (Quoted from article)