"Indeed, the central theme of the book revolves arond the relevance of the BOP market for Danish enterprises. While there is little doubt that the potential is huge, central questions are: (i) Are Danish companies geared to tap it? (ii) How can Danish businesses work with the development and marketing of products for the poor? (iii) What can we learn from those that have embraced BOP as a business model? (iv) And what can be done to increase Danish businesses' chances in these markets?" (Quoted from paper)