"These are challenging times for B2B publishers. In the past two years, ongoing digital transformation has converged with the most severe economic downturn in almost a century to dramatic effect. In the new operating environment, new business models are essential. And so is a new business mindset. The rules of engagement have changed and, especially for legacy organisations, the quest for relevance is now a top priority. Jostling for position with new competitors, from disruptive market entrants to tech-driven behemoths like Apple and Google, B2B publishers have to re-evaluate what it takes to survive and thrive." (Quoted from paper)