TOPIC: Globalisation » Economy » Services » Communication » Publishing
Category
articles
Date
2012-11-06
Actor
Espositio, Joseph
Source
Scholarly kitchen
Uploaded date
2013-05-29
Uploaded by

Why Did Publishers Get So Big?

"The recent announcement that Random House will merge with Penguin Books to form a new joint venture fulfills the expectations of many observers of the trade publishing scene. Consolidation is inevitable, the argument goes. The big will acquire the small and join forces with the other bigs. Big is better. It allows you to tell Jeff Bezos where to get off and unleashes all kinds of innovation. This argument, short on details though it is, may even be true." (Quoted from article)

VISIT WEBSITE DOWNLOAD FILE
Feedback
Your e-mail:    Message: