"With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising ... Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges." (Quoted from product description)