"The New York Times Co. on Thursday tumbled the most in at least three decades after reporting a surprise loss on falling advertising sales ... The publisher's struggles reflect mounting challenges for the newspaper industry as it tries to compensate for shrinking print-ad sales with Internet revenue. Advertisers are growing squeamish on fears that the economy will worsen, which will probably cause the print business's slump to continue into the fourth quarter, Times Co. said." (Quoted from article)