"Media defined as technology for the mass distribution of messages to large audiences are a recent phenomenon in human history. For a long time, the printing technology invented in the 15th century was the only means capable of such achievements. Various press genres have been created to fulfil different functions (instruction, specialised information, education, entertainment, advisement, advertisement). The journal was divided into particularly numerous subtypes. New media (film, electronic media) added toward the end of the 19th century have further diversified social communication" (Quoted from website).