"As any historian of television knows well, advertising and the medium of television have been inseparable ever since Milton Berle first donned a dress. Still, for the vast majority of television’s 50-year life, advertising has been segregated from the creative content of television shows. Viewers watched Gilligan, or Archie Bunker, or Bart Simpson, and then, every so often, the show stopped, and a commercial was aired." (Quoted from paper)