"Where there is money there is greed and where there is greed there is bad behaviour. In order to secure a share of the money, colleges need to be successful on the field of play and in order to be successful they need to recruit the best athletes coming out of American high schools. Needless to say, this commercial imperative has in many cases swamped the primary purpose of any educational institution, which is to identify the most academically promising undergraduates, nurture them when they enrol and then send them out into the world equipped to make a contribution." (Quoted from article)