"How do the TV stations choose their news bulletins? How do you persuade people to say those awful, embarrassing things? Who earns what? ... The purpose of this insider's account is to provide an answer to all these questions and more. Andrew Marr's brilliant, and brilliantly funny, book is a guide to those of us who read newspapers, or who listen to and watch news bulletins but want to know more." (Quoted from product description)