"The camera moves languourously [sic] across the naked, tanned bodies of a group of women soaping themselves in the shower, lingering on buttocks and breasts. Only then does it travel down the wrist of one of the women to reveal the white mark left by a watch strap. This advert for watches has been running for months in French cinemas and typifies the trend that has led Family Affairs Minister Ségolène Royal to threaten advertisers who use sexist imagery with new laws." (Quoted from article)