""Is it on air? We're on the air!" With the push of a button and these hesitant words, Brazil's first black television channel came into existence yesterday. TV da Gente, which means "our TV", has been heralded as giant step forward in the country's fight against discrimination, and to mark the broadcast high-ranking politicians, celebrities and civil rights activists gathered at the Casa Verde studio in north Sao Paulo." (Quoted from article)