"Secretary-General Ban Ki-moon today encouraged small island developing nations to make the best use of both traditional channels of communication and new media to highlight the issues they face as well as to raise the profile of a conference next year aimed at addressing them. “Of course we will still welcome the media with open arms, but this time around we can harness the power of Facebook, Twitter, Weibo and other networks,” he said, noting that the UN’s own Twitter account has nearly 2 million followers, including many influential people. “We will put all of our public information tools at your disposal: social media, radio, video and more,” the Secretary-General pledged." (Quoted from article)