"One of the keys to success in the online news game is making sure people who might be interested in your content can find it. And the most common path for those seekers goes straight through the multihued logo of search giant Google. Google would like to encourage the approved ways, of course, so on Tuesday the company posted the above 15-minute video of Googler Maile Ohye describing how news organizations can best ensure their stories are well represented in Google News." (Quoted from site)