"On a complicated, fast-forward planet enveloped in information, journalists who thrive will be those who offer news consumers the same sense of trust that a skilled mountain guide provides to climbers after an avalanche. A sure trail cannot be guaranteed, but an honest effort can. Walter Cronkite’s signoff, “That’s the way it is,” no longer applies. The relevance and authority of a news outlet will be based less on an established media brand and more on the reputation it develops through the scrutiny of the crowd." (Quoted from article)