"In a survey conducted over May and June this year, PR network Oriella asked media moguls how the Internet was affecting their business, their publishing formats and even the quality of the content issuing forth from their newsrooms ... The company determined that, while media creators are slightly more optimistic than they were last year about maintaining revenues vis-a-vis the rise of online ad budgets, many are still worried about whether traditional media formats can succeed in the long run." (Quoted from article)