"If it isn’t the most viral social media effort in recent memory, the Kony2012 campaign — launched last week by Invisible Children to spotlight atrocities by Ugandan warlord Joseph Kony — has to be a close second: According to one estimate, a video created by the group and shared widely on Facebook and Twitter was viewed 80 million times in just five days ... Is Kony2012 a sign of how powerful social media can be as a news-distribution mechanism, a sign of how dangerous it can be or both?" (Quoted from article)