"A circular economy is about valuing our products differently and creating a more robust economy in the process. By assessing how we design, make, sell, re-use and recycle products we can determine how to get the maximum value from them, both in use and at the end of their life. What does this mean in practical terms? As a company, how do you move to more 'circular' models? Where are the new business opportunities? This short video answers these questions, and the role WRAP can play in helping realise the business benefits of a circular economy." (Quoted from video description)