Cradle to Cradle
More about cradle-to-cradle
TOPIC: Actors » Sector » Business » Sustainability » C2C
Category
quotes
Date
2002
Actor
McDonough, William
Source
McDonough.com
Uploaded date
2011-08-15
Uploaded by
Kristyna Paskova

Conceptual Framework for Sustainable Design

I believe we can accomplish great and profitable things within a new conceptual framework—one that values our legacy, honors diversity, and feeds ecosystems and societies . . . It is time for designs that are creative, abundant, prosperous, and intelligent from the start.
William McDonough
Cofounder and principal, with German chemist Michael Braungart, of McDonough Braungart Design Chemistry (MBDC), which employs a comprehensive Cradle to Cradle design protocol to chemical benchmarking, supply-chain integration, energy and materials assessment, clean-production qualification, and sustainability issue management and optimization.

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