"Everyone is saying, “I’m going to be zero carbon.” That’s silly. You’ve just told me what you’re not. If I get a jar of peanut butter and it says chlorine-free, it’s like, what?! We’re telling people what we’re not. We need to define what we want to be. The design of life is accruing carbon from the atmosphere and putting it into biota. It’s the greening of the earth ... Carbon is our friend and carbon is a material. ... We have carbon in the wrong place. We have a carbon location crisis." (Quoted from article)