"William McDonough is an internationally renowned designer and one of the primary proponents and shapers of what he and his partners call "The Next Industrial Revolution." McDonough and German chemist Dr. Michael Braungart co-authored Cradle to Cradle: Remaking the Way We Make Things (2002, North Point Press), which is one of most influential and widely read books of the American sustainability movement and has been translated into 10 languages." (Quoted from article)