"No one has migrated from the fringes of enviro-geek design to the soft spotlight of pop culture as gracefully as McDonough. Long before the word "sustainability" was part of the average CEO's vocabulary -- and before, as McDonough puts it, "LEED [the green building standard] was even a twinkle in somebody's eye" -- he had begun postulating a third industrial revolution, one with the potential to transform how goods are made, cities are built, and literally everything is broken down and reused." (Quoted from article)