Bottom of the Pyramid
TOPIC:
Actors » Sector » Business » Sustainability » BoP
Category
papers
Date
2007
Actor
Karnani, Aneel
Source
California Managemen...
Uploaded date
2011-08-11
Uploaded by
Tatiana Karpenko
Link
The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector...
"This article argues that the BOP proposition is both logically flawed and inconsistent with the evidence. This analysis has serious implications for both company strategies and public policy." (Quoted from paper)
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