TOPIC: Actors » Sector » Business » Sustainability » BoP
Category
papers
Date
2002
Actor
Prahalad, Coimbatore...
Source
Strategy+Business Ma...
Uploaded date
2011-03-25
Uploaded by

The Fortune at the Bottom of the Pyramid

"This is time for MNC's to look at globalization strategies through a new lens of inclusive capitalism. For companies with the resources and persistence to compete at the bottom of the world economic pyramid, the prospective rewards include growth, profits, and incalculable contributions to humankind". (Quoted from paper)

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