TOPIC: Actors » Sector » Business » Sustainability » BoP
Category
papers
Date
2007
Actor
Crabtree, Andrew
Source
Copenhagen Business ...
Uploaded date
2011-03-25
Uploaded by

Evaluating "The Bottom of the Pyramid"...

"Prahalad’s thesis is extremely vague, indeed it identifies seven versions. The paper then turns to examining the 12 major cross-country case studies that Prahalad uses as corroboration for his views. It argues that the evidence that Prahalad offers to support his claims fails to do so, or, proves to provide counter-examples." (Quoted from paper)

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