TOPIC: Actors » Sector » Business » Sustainability » BoP
Category
articles
Date
2009-09-26
Actor
Prahalad, Coimbatore...
Source
Financial Times Pres...
Uploaded date
2011-06-03
Uploaded by

Introduction to The Fortune at the Bottom of the Pyramid, Revised and Updated...

This article is devoted to the 5th anniversary edition of Prahald's book "Fortune at the Bottom of the Pyramid" and the represents the chapter from this book. There the listof companies applying Prahald's theory and the first lessons learned are given. Moreover, it is stressed that globalization is neither good nor bad for poor but is just an opportunity.

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