"Dr Bridgewater, an expert in international brands and also in the business side of Football Management, points out that football in the UK is certainly a “beautiful game” but it has also developed into a global and highly visible business. In 2005-2006 the total income of English Premier League was €2 billion or $2.9 billion. Her paper points out that other global businesses build global brands because their service is available to international customers ..." (Quoted from paper)