"After the 2010 earthquake in Haiti, the prevailing analysis was that the traditional pillars of relief response - UN agencies, large international NGOs and the Red Cross - were becoming irrelevant in the face of a vast array of new aid providers, including corporations, celebrities, citizens groups and the military. We were supposed to be in the midst of a paradigm shift, demanding a new business model for the humanitarian sector. This year, however, the demand for traditional humanitarian action has returned with a vengeance." (Quoted from article)