"International research concerning ethnic minorities and the media has focused mainly on media content, analysing how ethnic minorities are portrayed in the press and audiovisual media. One of the shortcomings in current research is the lack of knowledge about media perception, i.e. the evaluation of the media, and the attitudes towards the media of ethnic minority audiences themselves. In Europe, in particular, little attention has been paid to audience responses within ethnic minority communities (Ross, 2001)." (Quoted from paper)