TOPIC: Globalisation » Economy » Transportation » By Air
Category
articles
Date
2012-03-22
Actor
Rayport, Jeffrey F.
Source
Harvard Business Rev...
Uploaded date
2012-04-13
Uploaded by

Is Kindness A Strategy?

"A friend recently described a remarkable travel experience. Strange to say, the story was about an airline, and it wasn't a travel nightmare. Instead, it involved the recently bankrupt American Airlines doing something extraordinary — by putting kindness to work." (Quoted from article)

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