"Ray Anderson took the quiet "shift" approach to sustainable business change, and Yvon Chouinard and these two organizations are now doing the same. Their work has the potential to influence masses of people and make history—if not today's news. So what if the individuals within any of these new, sustainability-focused collaborations don't get the credit? The point is their collective contributions will have an impact beyond what any 15 minutes of fame could ever offer." (Quoted from article)