"Becoming a responsible actor and promoting sustainable development requires companies to adopt a new perspective on combining responsibility and strategy. In his dissertation, Pasi Heikkurinen, M.Sc. (Econ.), states that market-oriented and image-centric corporate responsibility strategies cannot bring about sustainable development or the adoption of a responsible identity. In their place, Heikkurinen offers an awareness-sustainability approach that focuses on building a responsible corporate identity and operating on a sustainable basis." (Quoted from article)