Hotels
TOPIC:
Globalisation » Economy » Services » Hotels
Category
papers
Date
2008
Actor
Xiao, Qu, et al.
Source
Science Direct
Uploaded date
2011-05-02
Uploaded by
Julia S. Pavlenko
Link
International Hotel Development: A Study of Potential Franchisees in China
"The study of 182 Chinese hotel general managers shows that China’s hotel practitioners have considerable interest in franchising and are knowledgeable about the concept as it pertains to hotels. The findings indicate that the length of work experience and educational background of Chinese hotel operators may influence their franchising preferences." (Quoted from paper)
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