"For years now, Electronic Arts has been the global powerhouse in the video game industry thanks to multi-million dollar franchises like 'Madden' and 'The Sims.' Now, though, it's about to be relegated to second place thanks to a new, multi-billion dollar deal that would merge two powerhouse game publishers: Activision and Vivendi Games, creating the largest publisher of video games in the world." (Quoted from article)