"Forget Disney. This is the real toy story, an unprecedented behind-the-scenes journey through a world of power, ego and multi-million-dollar Hollywood deals - the world of Batman, Barbie, Mr. Potato Head, Star Wars and G.I. Joe - a world where the whims of children make millionaires and topple kings, sometimes overnight. A world where a handful of individuals and corporations have a powerful, and growing, impact on the world's children - of all ages."