"Europe’s struggling volume makers have all been trying to move their brands upmarket, launching higher-priced small cars—such as Fiat’s new 500L minivan—in the hope of becoming as profitable as the German premium makers. This is another sensible idea. But moving upmarket takes decades, as Audi’s painstaking ascent since the 1980s has shown. Opel, Peugeot and Fiat don’t have that much time." (Quoted from article)