The collaboration between HARIBO and Hummel is the result of an exciting, creative process. It all started with the amusing idea of developing special-designed sports shoes of a high quality on the basis of HARIBO’s well-known packaging colours and with the scent of some of HARIBO’s most popular products integrated into the soles. The result is a wonderful innovative product which underlines the fact that both Hummel and HARIBO are in tune with the market in terms of innovation.