"Industrial coatings manufacturer PPG Industries, has launched its new Ultra-Cool extrusion coating for aluminium composite panels at The Big 5. “The new technology saves 8% to 15% reflected energy over conventional paint coatings,” says MENA marketing director Vincent Allais. Regional technical manager Ramesh Morabad explains that Ultra Cool has been developed specifically for the Middle East climate, where energy-saving measures in terms of building façades is a key focus of pending ‘green’ building regulations and sustainability initiatives." (Quoted from article)